May 19, 2024  
2023-2024 Course Catalog 
    
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2023-2024 Course Catalog [ARCHIVED CATALOG]

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MKTG 1025 - Building Your Personal and Professional Brand

Credits: 3
Hours/Week: Lecture 3 Lab None
Course Description: This course encourages students to take a personal approach to professional development by exploring marketing/business industry trends and selecting a marketing/business career pathway appropriate for them based upon their individual strengths and interests. While progressing through the course, students create a professional development career plan to help them stay on course to reach their desired career goals in marketing, business or entrepreneurship and help them to build their personal and professional brand. Course content focuses on helping students develop and improve skills in personal development, leadership, networking, workplace motivation, teambuilding, and time and stress management. The course information presented and course projects would be beneficial to marketing/business/entrepreneurship students both starting their careers and those students transitioning to a new career.
MnTC Goals
None

Prerequisite(s): None
Corequisite(s): None
Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950  with a grade of C or higher OR completion of RDNG 0940  with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950  with a grade of C or higher and ENGL 0090  with a grade of C or higher OR completion of ESOL 0051  with a grade of C or higher and ESOL 0052  with a grade of C or higher.

Major Content
  1. Workplace culture, climate and their impact on employee behavior.
  2. Leadership and motivation
  3. Teamwork
  4. Effective time management strategies
  5. Effective stress management strategies
  6. Conflict management
  7. Professional career opportunities
  8. Personal interests, aptitude exploration and reflection
  9. Career planning tools and strategies
  10. Building professional development networks
  11. Ethics and leadership
  12. Marketing yourself
  13. Mindfulness for stress management and personal/ professional development
  14. Projecting a professional image and attitude in the workplace
  15. Customized professional development career plan

Learning Outcomes
At the end of this course students will be able to:

  1. Integrate life planning as a tool of professional development.
  2. Utilize appropriate strategies for time management, conflict management, and stress management.
  3. Identify personal strengths, transferrable skills and traits.
  4. Identify core values, interests and personality profile type.
  5. Discuss ethics as a function of leadership.
  6. Examine motivational factors in the workplace.
  7. Identify effective team-building techniques.
  8. Discuss the benefits of a diverse and inclusive workplace.
  9. Create a professional development career plan.

Minnesota Transfer Curriculum (MnTC): Goals and Competencies
Competency Goals (MnTC Goals 1-6)
None
Theme Goals (MnTC Goals 7-10)
None


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