May 30, 2024  
2023-2024 Course Catalog 
    
2023-2024 Course Catalog [ARCHIVED CATALOG]

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PHOT 2075 - Photography Business and Profession

Credits: 3
Hours/Week: Lecture 2 Lab 2
Course Description: For successful photographers, business skills are just as important as creative skills. This course covers essential business and marketing topics that professional photographers need to know in order to be successful. Topics include business formation in Minnesota, developing contracts, managing clientele, analyzing business feasibility, pricing, selling, and marketing a photography business.
MnTC Goals
None

Prerequisite(s): PHOT 1073  with a grade of “C” or higher.
Corequisite(s): None
Recommendation: ENGL 1020  or ENGL 1021  

Major Content
  1. Building a photography business
    1. create a business plan
    2. register a business with the state
    3. describe the importance of an LLC, sole proprietorship, and s-corporation in the photography industry
  2. Business and photography contracts
  3. Building and managing clientele
  4. Pricing structure and packages
  5. Working with other professionals
  6. Presenting and selling your work
  7. Marketing a photography business
  8. Local and federal tax law for photographers

Learning Outcomes
At the end of this course students will be able to:

  1. register a business with the state.
  2. create a business plan.
  3. prepare client contracts.
  4. prepare model releases.
  5. prepare contracts for second shooters and assistants.
  6. create pricing packages.
  7. advertise a photography business.
  8. implement photography marketing techniques.
  9. cultivate inter-vendor relationships.
  10. evaluate networking opportunities.
  11. maintain photography equipment.
  12. lead clients through photography process.
  13. describe local and federal tax laws for a photography business.
  14. describe the importance of an LLC, sole proprietorship, and s-corporation in the photography industry.

Minnesota Transfer Curriculum (MnTC): Goals and Competencies
Competency Goals (MnTC Goals 1-6)
None
Theme Goals (MnTC Goals 7-10)
None


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