Dec 08, 2021  
2017-2018 Course Catalog 
    
2017-2018 Course Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 1020 - Visual Merchandising and Store Planning

Credits: 3
Hours/Week: Lecture NoneLab None
Course Description: This course emphasizes merchandise presentation as a seller’s tool for getting customers and clients “in touch” with branded products and services in conventional retail settings as well as non-traditional venues like grocery stores, special events, and trade shows. Students analyze branding and visual image in existing stores and devise ways to physically present products/services to targeted markets. They can expect to apply art principles and elements of design to create store fronts, floor plans, wall elevations, fixture layouts, lighting plans, and select site-appropriate props, mannequins and fixtures. The course stresses creativity and innovation in class projects as well as outside assignments related to student interests or current employment.
MnTC Goals
None

Prerequisite(s): MKTG 2050 .
Corequisite(s): None
Recommendation: VCT 1013 , or ARTS 1020, or ARTS 1041.

Major Content
  1. the function of visual creativity relative to retail brand identity and other business activities
  2. ambiance and other atmospheric elements
  3. core design strategies design elements and principles to support selling efforts
  4. functions of a variety of store selling fixtures conventional and custom
  5. mannequins and mannequin alternatives
  6. merchandising selling floors, walls, and fixtures using a planogram format
  7. planograms for a variety of selling floor situations
  8. presenting and accessorizing featured merchandise to create multiple sales
  9. signing
  10. store windows and editorial displays
  11. visual aspects of a storefront or business
  12. visual strategies for apparel, home furnishings, and other areas of application
  13. visual merchandising strategies for non-traditional venues grocery stores, food service and hospitality, special event sites, trade shows, etc.

Learning Outcomes
At the end of this course students will be able to:

  1. describe the function of visual creativity relative to retail branding and other business activities
  2. select visual branding strategies for apparel, home furnishings, and other areas of application
  3. select featured merchandise and appropriate accessories to create multiple sales
  4. communicate sales-support and wayfinding information with signing
  5. analyze the effectiveness of visual aspects of a storefront or business
  6. assess the effectiveness of ambiance and other atmospheric elements in a store
  7. select mannequins and mannequin alternatives compatible with brand image and decor
  8. plan store window and editorial displays
  9. evaluate store window and editorial displays
  10. employ core design strategies design elements and art principles to communicate brand and support sales
  11. explain the functions of a variety of selling fixtures conventional and custom designed
  12. develop a workable planogram for a variety of selling floor situations
  13. merchandise selling floors, walls, and fixtures using planogram format
  14. apply visual merchandising strategies to non-traditional venues grocery stores, food service and hospitality, special event sites, trade shows, etc.
  15. design a project store or business using floor plans, elevations, logo design, signing, material specifications, etc.


Courses and Registration



Add to Portfolio (opens a new window)