Apr 19, 2024  
2017-2018 Course Catalog 
    
2017-2018 Course Catalog [ARCHIVED CATALOG]

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VCT 2075 - Photography Business and Profession

Credits: 3
Hours/Week: Lecture NoneLab None
Course Description: For successful photographers, business skills are just as important as creative skills. This course covers essential business topics that professional photographers need to know in order to succeed. Content includes photography contracts, managing clientele, event photography, pricing, and selling work.
MnTC Goals
None

Prerequisite(s): VCT 1073  with a grade of C or higher.
Corequisite(s): None
Recommendation: None

Major Content
  1. Building a photography business
  2. Business and photography contracts
  3. Building and managing clientele
  4. Event Photography
  5. Pricing structure and packages
  6. Working with other professionals
  7. Presenting and selling your work

Learning Outcomes
At the end of this course students will be able to:

  1. advertise a photography business.
  2. create a business plan.
  3. create pricing packages.
  4. cultivate inter-vendor relationships.
  5. evaluate networking opportunities.
  6. implement appropriate sales and delivery methods.
  7. implement relationship marketing techniques.
  8. lead clients through photography process.
  9. manage large groups of people for the reason to obtain a professional photograph.
  10. plan reception and venue lighting.
  11. pose bride, groom and bridal party for wedding portraiture photography.
  12. prepare client contracts.
  13. prepare contracts for second shooters and assistants.
  14. prepare equipment for an event.
  15. prepare model releases.
  16. prepare shot list for events.
  17. register a business with the state.


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