Dec 08, 2023
MKTG 1043 - Fashion Marketing Essentials Credits: 3
Hours/Week: Lecture None Lab None
Course Description: This course focuses on the history and traditions of the global fashion industry - from haute couture design to budget-priced mass market apparel. It offers basic information about fabrication and production processes, and provides selling tools like textile basics, fashion terminology, apparel design elements, and color trends that increase sales and profitability at retail. Students also explore the psychological, sociological, and ethical factors that influence both producer and consumer behavior while guiding contemporary marketing strategy at the retail level.
Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
- historic and contemporary fashion designs and designers
- current trends
- economic, sociological, and psychological influences on acceptance
- ethical issues in global production and marketing
- fashion construction methods, materials, design details
- fashion-related vocabulary a global perspective
- forecasting trends
- historic and recurring fashion cycles
- leaders innovators and trendsetters
- steps in the manufacturing, distribution, and marketing progression
At the end of this course students will be able to:
- recognize historical and contemporary fashion designs and designers.
- describe fashion construction methods, materials, and design details.
- use fashion-related vocabulary appropriately in written and spoken form.
- describe economic, sociological and psychological influences on fashion acceptance
- identify historic and contemporary fashion influentials in couture and mass-market fashion
- trace the progressive steps in manufacturing, distribution, and marketing continuum.
- explain trends in global sourcing, offshore production, importing, and international business.
- discuss contemporary ethical issues in both the domestic and the global production and marketing of apparel.
- identify fashion innovators and trendsetters
- discuss historic and recurring fashion cycles.
- analyze current fashion trends in the retail marketplace.
- forecast fashion trends based on fashion history and current events.
Competency 1 (1-6)
Competency 2 (7-10)
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