Apr 18, 2024  
2019-2020 Course Catalog 
    
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2019-2020 Course Catalog [ARCHIVED CATALOG]

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MKTG 2035 - Marketing Research Fundamentals

Credits: 3
Hours/Week: Lecture None Lab None
Course Description: Marketing research is the heart of the process that connects the marketer to the consumer, customer, or end user. This course focuses on the tools needed to better understand and serve customers and make more accurate and informed business decisions. Course topics include identifying current target customers, tracking marketplace trends and opportunities, understanding target markets, and determining strategies for product, pricing, distribution, and promotion.
MnTC Goals
None

Prerequisite(s): None
Corequisite(s): None
Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950  with a grade of C or higher OR completion of RDNG 0940  with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950  with a grade of C or higher and ENGL 0090  with a grade of C or higher OR completion of ESOL 0051  with a grade of C or higher and ESOL 0052  with a grade of C or higher.

Major Content
  1. Constructing Effective Data Collection Tools
  2. Data Analysis
  3. Marketing Research Fundamentals
  4. Primary and Secondary Data Collection
  5. Research Design and Methodologies
  6. Research Problem Formulation
  7. Research Report Elements

Learning Outcomes
At the end of this course students will be able to:

  1. identify proper questionnaire sequence
  2. identify procedures for drawing a sample
  3. recognize the importance of marketing research
  4. identify qualitative and quantitative methodologies and when each one is required
  5. interpret data reports to determine a plan of action.
  6. outline the main elements that make up a standard research report
  7. formulate research objectives.
  8. create a market survey
  9. explain the difference between primary and secondary data

Competency 1 (1-6)
None
Competency 2 (7-10)
None


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