Mar 28, 2023
MKTG 2080 - Retailing Principles and Practices Credits: 3
Hours/Week: Lecture None Lab None
Course Description: This course introduces students to retailing strategies that include an examination of various types of retailing options available to consumers today. It addresses “brick-and-mortar” retail stores in conventional shopping areas as well as “bricks-and clicks” where store retailers also maintain an online presence. Topics include: consumer behavior, store organization, store and non-store retailing trends, technological advances for logistics, inventory control, and customer service delivery.
Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
- Overview of strategic retail management
- ¿Brick-and-mortar¿ and/or ¿bricks-and clicks¿
- Changing environments in retail competition
- Communicating with consumers
- Establishing and maintaining a retail brand image
- Information gathering in retailin
- Market segmentation
- Operations management
- Owning or managing a retail business
- Planning by a service retailer
- Planning for the future ¿ trend analysis and forecasting
- Promotional strategies ¿ best practices
- Retail organization and human resource management
- Trading-area analysis ¿ demographics, psychographics, geographics
At the end of this course students will be able to:
- demonstrate an understanding of the current scope of retailing - local, regional, national and international.
- identify potential target market segments for a variety of retail exemplars
- discuss the scope and significance of decision making as a retail owner/manager.
- describe methods of communicating with customers that focus on store brand image, atmospheric elements, and promotion techniques.
- explain the process of consumer decision making.
- describe a variety of free and proprietary sources of marketing information for retail decision making.
- discuss the components of managing a retail business: the retail management structure, human resource management, and operations management
- explain the strategic planning process related to successful retail operation.
- explain how retailing information systems support decision making.
- devise retail strategies that are keyed to consumer behavior and decision making.
Competency 1 (1-6)
Competency 2 (7-10)
Courses and Registration
Add to Portfolio (opens a new window)