Dec 03, 2021
MKTG 2780 - Marketing Internship Credits: 1-6
Hours/Week: Lecture None Lab None
Course Description: The internship experience provides an opportunity for marketing majors to work beside marketing practitioners in the field. Students select areas of interest to pursue in the internship setting-sales, advertising, sales promotion, visual merchandising, special events, customer service, and sales force supervision. Students often intern with their current employers but may also work as unpaid interns or volunteers for organizations that they wish to explore. This course should be completed the last semester before graduation.
Prerequisite(s): Instructor consent.
The unique course structure ensures that each individual internship contract relates to the student’s emphasis area within the Marketing discipline (marketing, professional sales, retailing, fashion merchandising, special events). With initial input from the instructor, the student will:
- obtain a position relevant to job skills and instructional program.
- negotiate and document a program-related work agreement with the worksite supervisor
- write an accurate job description to outline the terms of the work to be performed under the internship agreement
- perform assigned tasks to company standards (outlined during intern’s orientation)
- identify an employer’s corporate vision, mission, goals, and business strategies
- describe his or her contributions to achieving them (in writing prior to the summative interview).
- analyze an employer’s ongoing marketing activities
- compare or contrast the organization’s business activities to his or her college coursework
- verify hours worked (50 hours/credit)
- submit required performance evaluation documents signed by the worksite supervisor
- submit a written journal of work experiences
- submit assigned topical research and/or reaction papers
- deliver a PowerPoint presentation to marketing instructor or marketing class
- participate in a summative interview with Marketing instructor
At the end of this course students will be able to:
- describe the scope of their internship positions, assigned tasks, and responsibilities.
- perform tasks/work to employer-defined standards.
- describe the employing organization’s vision, mission, and goal statements.
- explain how vision, mission, and goals are reflected in the organization’s business strategies.
- describe the employing organization’s culture and working climate
- reflect on their own personal contributions to the internship organization’s strategic activities.
- compare or contrast the organization’s actual managerial activities to classroom theory.
- compare or contrast the organization’s actual promotional activities to classroom theory.
- compare or contrast the organization’s actual operational activities to classroom theory.
Competency 1 (1-6)
Competency 2 (7-10)
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