Nov 20, 2019  
2019-2020 Course Catalog 
    
2019-2020 Course Catalog

Marketing Specialty Diploma


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Total Credits: 45

Major Number: 5785
CIP Code: 52.1909

Program Description

The Marketing Specialty program is designed for students who desire careers in marketing specialty areas. Some may be interested in opening and operating their own businesses, while others may want to work as sales professionals, retail managers, floor merchandisers, or social media managers, or in support positions such as visual merchandising or event production.

Program Prerequisites

None

Special Instructions

None

Program Requirements


Total Credits: 12


Total Credits: 30


MnTC/General Education Requirements


Goal 1: Communication


Total Credits: 3

MnTC/General Education Requirements


None

MnTC Elective Requirements


None

Additional Elective Requirements


None

Additional Requirements


None

Program Information


General Requirements for Degrees, Diplomas, and Certificates

See Century College Policy 3.17.0.1

Program Note

None

Transfer, Articulation Agreements, and Partnerships

See the Century College website for information regarding transfer.
This program is intended primarily for employment preparation rather than transfer to a four-year institution. Some courses may not transfer to a number of four-year colleges. If you are considering the possibility of transfer, you may wish to talk with your advisor, counselor, or program instructor before registering to discuss your goals, look at programs designed for transfer, and develop a plan.

Program Learning Outcomes

At the end of this program students will be able to:

  • Demonstrate the concepts and processes associated with identifying trends and marketing opportunities, as well as the strategies and methods necessary for participating, creating or initiating a marketing project or business venture.
  • Apply product planning, distribution, pricing, and promotion strategies appropriate to an entry level employee using appropriate technology.
  • Demonstrate proficiency in social responsibility and ethics in marketing environment and global economy.
  • Demonstrate the ability to think critically to generate communication solutions to meet marketing needs.
  • Demonstrate competencies in data analysis and technical application as appropriate.

Program Contact Information

Lynn Smaagaard 651.773.1757 Room 2243 East
Kavi Turnbull 651.444.3993 Room 2241 East

Sample Plan


Please note that this is a sample course sequence. Individual schedules will vary depending upon student needs, goals, and availability. Students are recommended to meet with their advisor, counselor, or faculty program instructors to create an individualized plan that includes prerequisites and application requirements. For detailed program information see the Century College website. This information is subject to change.

Total Credits: 15


Semester 2


  • MKTG 2050 - Principles of Marketing Credits: 3
  • Career/Occupational Elective Requirement (2nd course) Credits: 3
  • Career/Occupational Elective Requirement (3rd course) Credits: 3
  • Career/Occupational Elective Requirement (4th course) Credits: 3
  • Career/Occupational Elective Requirement (5th course) Credits: 3

Total Credits: 15


Semester 3


  • Career/Occupational Elective Requirement (6th course) Credits: 3
  • Career/Occupational Elective Requirement (7th course) Credits: 3
  • Career/Occupational Elective Requirement (8th course) Credits: 3
  • Career/Occupational Elective Requirement (9th course) Credits: 3
  • Career/Occupational Elective Requirement (10th course) Credits: 3

Total Credits: 15


Note


This information is subject to change. Changes and updates are posted on century.edu

Century College is a member of the Minnesota State system. We are an affirmative action, equal opportunity employer and educator. This document can be available in alternative formats to individuals with disabilities by calling 651.779.3354 or 1.800.228.1978 x 3354.

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