Aug 04, 2020  
2019-2020 Course Catalog 
    
2019-2020 Course Catalog [ARCHIVED CATALOG]

Social Media Marketing Certificate


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Total Credits: 21

Major Number: 5840
CIP Code: 52.1401

Program Description

The Social Media Marketing certificate is targeted toward students interested in social media marketing and developing the skills necessary for creating and implementing successful social media marketing strategies. This certificate emphasizes developing social media strategies, tactical management of social media channels, communication methods for social media marketing, and evaluating the performance of social media marketing strategies via web analytics tools. Coursework will include an emphasis on the fundamentals of marketing: price, place, product and promotion in the profit and not-for-profit sectors.

Program Prerequisites

None

Special Instructions

None

Program Requirements


Total Credits: 15


Total Credits: 6


MnTC/General Education Requirements


None

MnTC Elective Requirements


None

Additional Elective Requirements


None

Additional Requirements


None

Program Information


General Requirements for Degrees, Diplomas, and Certificates

See Century College Policy 3.17.0.1

Program Note

Other Career/Occupational Electives may be completed with instructor consent by academic petition.

Transfer, Articulation Agreements, and Partnerships

See the Century College website for information regarding transfer.
This program is intended primarily for employment preparation rather than transfer to a four-year institution. Some courses may not transfer to a number of four-year colleges. If you are considering the possibility of transfer, you may wish to talk with your advisor, counselor, or program instructor before registering to discuss your goals, look at programs designed for transfer, and develop a plan.

Program Learning Outcomes

At the end of this program students will be able to:

  • Apply product planning, distribution, pricing, and promotion strategies appropriate to an entry-level employee using appropriate technology.
  • Demonstrate proficiency in social responsibility and ethics in a marketing environment and global economy.
  • Demonstrate the ability to think critically to generate communication solutions to meet marketing needs.
  • Demonstrate competencies in data analysis and technical application as appropriate.

Program Contact Information

Lynn Smaagaard 651.773.1757 Room 2243 East
Kavi Turnbull 651.444.3993 Room 2241 East

Sample Plan


Please note that this is a sample course sequence. Individual schedules will vary depending upon student needs, goals, and availability. Students are recommended to meet with their advisor, counselor, or faculty program instructors to create an individualized plan that includes prerequisites and application requirements. For detailed program information see the Century College website. This information is subject to change.

Total Credits: 12


Semester 2


Total Credits: 9


Note


This information is subject to change. Changes and updates are posted on century.edu

Century College is a member of the Minnesota State system. We are an affirmative action, equal opportunity employer and educator. This document can be available in alternative formats to individuals with disabilities by calling 651.779.3354 or 1.800.228.1978 x 3354.

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