MKTG 2005 - Entrepreneurship Fundamentals

1. defining entrepreneurship
   1. who are entrepreneurs and what is entrepreneurship?
   2. trends and their impacts - Internet and e-commerce
   3. process approaches
   4. intrapreneurship - corporate obstacles, strategies, structures and climate
2. developing an effective business plan
   1. elements of a business plan
   2. assessment and evaluation of opportunities
   3. new venture development
   4. feasibility studies
3. entrepreneurial perspectives
   1. entrepreneurial characteristics and behaviors
   2. risk confrontation
   3. steps to creativity and innovation - developing a creative climate
4. environmental assessment
   1. assessment and preparation
   2. environmental scanning
   3. regulatory impact
   4. industry analysis
5. ethics and social responsibility
   1. ethics and social responsibility
   2. ethical business decisions and managerial rationale
   3. opportunities for ethical entrepreneurial leadership
6. financial preparation
   1. financial preparation and statements
   2. operating budgets
   3. capital budgeting
7. legal structures
   1. sole proprietorships
   2. partnerships
   3. corporations (S-type & C-type)
   4. LLPs and LLCs
   5. franchising
8. marketing research
   1. market research techniques
   2. marketing concepts
   3. market planning
   4. consumer behavior
   5. pricing
9. legal issues
   1. patents
   2. trademarks
   3. copyrights
   4. bankruptcy
10. sources of capital
    1. debt v. equity
    2. venture capital market
    3. risk capital

1. describe characteristics, behaviors, and cultures of entrepreneurship and intrapreneurship
2. complete an environmental scan, industry analysis, and a market research plan draft
3. assess strategic business opportunities at both local, regional, and global levels
4. develop financial goals, strategies, and objectives for a written business plan
5. explain appropriate quality management/quality improvement strategies for the business
6. analyze the dollar value of a business in the event of a buyout, acquisition, or sale
7. devise a succession plan for a business
8. create a written business plan
9. discuss legal and ethics issues and social responsibility challenges that entrepreneurs face

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