Dec 26, 2024  
2021-2022 Course Catalog 
    
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2021-2022 Course Catalog [ARCHIVED CATALOG]

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MKTG 2060 - Relationship Selling

Credits: 3
Hours/Week: Lecture None Lab None
Course Description: This course provides comprehensive coverage of contemporary professional selling with an emphasis on a trust-based relationship sales philosophy. Topics include an overview of relationship selling, methods of building effective communication skills and an exploration of sales careers. Students will study techniques to initiate customer relationships and better understand the buyer’s needs, while gaining trust and understanding and establishing solid relationships. Students will also plan sales dialogues and presentations.
MnTC Goals
None

Prerequisite(s): None
Corequisite(s): None
Recommendation: MKTG 2050  or BMGT 1020 . Course placement into college-level English and Reading OR completion of ENGL 0950  with a grade of C or higher OR completion of RDNG 0940  with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950  with a grade of C or higher and ENGL 0090  with a grade of C or higher OR completion of ESOL 0051  with a grade of C or higher and ESOL 0052  with a grade of C or higher.

Major Content
  1. Overview of Personal Selling
  2. Addressing Concerns and Earning Commitment
  3. Building Trust and Sales Ethics
  4. Communication Skills
  5. Expanding Customer Relationships
  6. Explore Sales Careers
  7. Making the Sales Call: Creating and Communicating Values
  8. Planning Sales Dialogues and Presentation
  9. Strategic Prospecting and Preparing for Sales Dialogue
  10. Understanding Buyers
  11. Adding Value: Self-Leadership and Teamwork

Learning Outcomes
At the end of this course students will be able to:

  1. discuss the history of selling as a profession.
  2. link the various steps in the buying process to expected consumer behaviors at each step
  3. explain the significance of relationship marketing to professional salespeople in today¿s marketplace
  4. compare and contrast retail selling techniques with those used in business-to-business selling
  5. conduct prospecting and pre-call activities to gain access to key members of business organizations.
  6. use communication techniques to discover needs and identify features and benefits for person-to-person sales calls, store sales, or online sales
  7. develop strategies for managing time and territory in a professional selling role
  8. participate in sales negotiation role-play scenarios.
  9. create a professional sales presentations for goods and/or services.
  10. identify the personal traits and characteristics of successful sales professionals.
  11. describe ethical issues affecting professional salespeople in a variety of business types including retailing of consumer goods and services as well as business-to-business products and services.

Competency 1 (1-6)
None
Competency 2 (7-10)
None


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