MKTG 2780 - Marketing Internship

1. obtain a position relevant to job skills and instructional program.
2. negotiate and document a program-related work agreement with the worksite supervisor
3. write an accurate job description to outline the terms of the work to be performed under the internship agreement
4. perform assigned tasks to company standards (outlined during intern’s orientation)
5. identify an employer’s corporate vision, mission, goals, and business strategies
6. describe his or her contributions to achieving them (in writing prior to the summative interview).
7. analyze an employer’s ongoing marketing activities
8. compare or contrast the organization’s business activities to his or her college coursework
9. verify hours worked (50 hours/credit)
10. submit required performance evaluation documents signed by the worksite supervisor
11. submit a written journal of work experiences
12. submit assigned topical research and/or reaction papers
13. deliver a PowerPoint presentation to marketing instructor or marketing class
14. participate in a summative interview with Marketing instructor

1. describe the scope of their internship positions, assigned tasks, and responsibilities.
2. perform tasks/work to employer-defined standards.
3. describe the employing organization’s vision, mission, and goal statements.
4. explain how vision, mission, and goals are reflected in the organization’s business strategies.
5. describe the employing organization’s culture and working climate
6. reflect on their own personal contributions to the internship organization’s strategic activities.
7. compare or contrast the organization’s actual managerial activities to classroom theory.
8. compare or contrast the organization’s actual promotional activities to classroom theory.
9. compare or contrast the organization’s actual operational activities to classroom theory.

Courses and Registration