VCT 1013 - Design Basics

1. Design process
2. Balance
3. Classifications of type
4. Color and value
5. Critique process
6. Designing with type
7. Document terminology
8. Emphasis
9. Introduce the formal elements and principles of design
10. Line and shape
11. Positive and negative space
12. Rhythm and unity
13. Secondary meanings of type
14. Spatial Illusion
15. Texture and format
16. Type families and foundries
17. Typography anatomy
18. Design a magazine spread
19. Logo design
20. Poster design
21. Visual identity system

1. apply the formal elements and principles of design to create effective communication.
2. complete projects by using the four components of a graphic design process to solve a design problem.
3. demonstrate acquired typographic skills while creating design solutions.
4. complete projects by using a creative design process to complete projects and exercises.
5. complete projects by addressing the needs of a client by creating design solutions to communicate to a designated audience.
6. articulate creative design solutions through the use of drawn thumbnails and roughs.
7. research subject to effectively communicate client¿s message.
8. complete critiques by using the vocabulary of design to describe the effectiveness of a design solution.
9. complete projects by using type effectively to communicate primary and secondary meanings.

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