KBD 2080 - Customized Consulting and Presentation

1. Course introduction
2. Adding value with sales demonstration
3. Buying process and buyer behavior
4. Client relationships and how to build positive relationships
5. Close the sales presentation positively
6. Communication style of clients
7. Conduct successful sales presentation to class
8. Customer strategies
9. Develop and build a life-long partnership with client
10. Ethics
11. Features and benefits for specified products
12. Manage a salesforce within a company
13. Negotiating buyer concerns
14. Personal selling and the marketing concept
15. Product knowledge and product strategies in selling
16. Selling philosophies
17. Servicing the sales
18. Value added selling

1. identify communication styles of clients.
2. identify personal selling and the marketing concept.
3. define sales productivity and how to increase sales productivity.
4. identify selling philosophies and value-added selling.
5. define client relationships and how to build positive relationships.
6. identify industry-specific ethical standards.
7. define the buying process and buyer behavior.
8. demonstrate product knowledge and product strategies in selling.
9. demonstrate knowledge of features and benefits for specified products.
10. define customer strategies.
11. create value with sales demonstration.
12. close a sales presentation positively.
13. recognize how to develop and build a life-long partnership with client.

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