GRDP 1013 - Fundamentals of Applied Design

Credits: 3
Hours/Week: Lecture 2 Lab 2
Course Description: This course explores practical and real-world design solutions used in the visual communications industry. Topics include the elements and principles of design, spatial relationships, and imagery; the history of design movements; and personal and professional branding. Activities focus on the creative design process, including traditional tools, industry- standard visual vocabulary, client-based projects, and class critiques.

This Visual Communications Careers core class is intended for students pursuing an award in Graphic Design & Production. Other Century College students wishing to explore the area of Visual Communications are welcome as well.

Note: This course is cross-listed with 3DMA 1013, NVP 1013, PHOT 1013 and WEBD 1013.
MnTC Goals
None

Prerequisite(s): None
Corequisite(s): None
Recommendation: Concurrently enrolled in GRDP 1012  and GRDP 1018  

Major Content

1. The Objective Statement and articulating the client’s needs
2. The formal elements and principles of design
3. The creative design and ideation process
4. Typography and its marketing message
5. Appling historical art and design movements and styles
6. Branding and visual identity

1. evaluate a client’s situation, needs, and goals.
2. apply the formal elements and principles of design to create effective, client-centered communication
3. complete projects and exercises using a creative design and ideation process.
4. critique the effectiveness of a visual communications solution using the vocabulary of design.
5. adapt the style of past art and design movements to contemporary needs.
6. evaluate their own professional identities and create appropriate branding.

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