MKTG 2076 - Portfolio Development - Marketing Communications

1. Importance of a portfolio in photography
2. Selecting your best work for your portfolio
3. Assembling your portfolio
   1. create a professional traditional portfolio
   2. create a professional electronic portfolio
4. Cover letter, resume, and business card
5. Participating in portfolio review by an industry professional
6. Presenting to marketing professionals as part of the Portfolio Show

1. examine current job market for trends.
2. articulate the importance of a portfolio in the job market.
3. develop a cohesively designed resume, cover letter, and business card.
4. demonstrate competence in developing a professional printed portfolio.
5. demonstrate competence in developing a professional electronic portfolio.
6. describe the role and importance of a marketing portfolio in the industry.
7. present to local marketing professionals.

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