MKTG 1025 - Building Your Personal and Professional Brand

Credits: 3
Hours/Week: Lecture 3
Course Description: This course encourages students to take a personal approach to professional development by exploring marketing/business or other industry trends and selecting a marketing/business or another career pathway appropriate for them based on their individual strengths and interests. Course assignments and activities provide opportunities to create a professional development career plan incorporating career goals in marketing, business, entrepreneurship, or another career field and to build a personal and professional brand. Course content focuses on helping students develop and improve skills in personal development, leadership, networking, workplace motivation, team building, and time and stress management. This course would be beneficial to students at the beginning of their careers in marketing, business, or entrepreneurship as well as students transitioning to a new career.
MnTC Goals
N/A

Prerequisite(s): None
Corequisite(s): None
Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.

Major Content

Workplace culture, climate and their impact on employee behavior
Leadership and motivation
Teamwork
Effective time management strategies
Effective stress management strategies
Conflict management
Professional career opportunities
Personal interests, aptitude exploration and reflection
Career planning tools and strategies
Building professional development networks
Ethics and leadership
Marketing yourself
Mindfulness for stress management and personal/ professional development
Projecting a professional image and attitude in the workplace
Customized professional development career plan

Learning Outcomes
At the end of this course students will be able to:

integrate life planning as a tool of professional development.
utilize appropriate strategies for time management, conflict management, and stress management.
examine personal strengths, transferrable skills and traits.
examine core values, interests and personality profile type.
discuss ethics as a function of leadership.
examine motivational factors in the workplace.
describe effective team-building techniques.
discuss the benefits of a diverse and inclusive workplace.
create a professional development career plan.

Minnesota Transfer Curriculum (MnTC): Goals and Competencies N/A
Competency Goals (MnTC Goals 1-6)
None
Theme Goals (MnTC Goals 7-10)
None

Practicum hours per week: N/A

Courses and Registration