MKTG 1043 - Fashion Marketing Essentials

Credits: 3
Hours/Week: Lecture 3
Course Description: This course focuses on the history, traditions, and trends in the global fashion industry - from haute couture design to budget-priced, mass-market apparel and accessories. Course topics include textiles, fabrication, and production processes, and selling tools such as fashion terminology, apparel design elements, and color trends that increase retail sales and profitability. Assignments and activities provide opportunities to explore the psychological, sociological, and ethical factors influencing both producer and consumer behavior while guiding contemporary marketing strategy in all aspects of the business of apparel, accessories, and fashion.
MnTC Goals
N/A

Prerequisite(s): None
Corequisite(s): None
Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.

Major Content

Historic and contemporary fashion designs and designers
Current trends
Economic, sociological, and psychological influences on fashion acceptance and trends
Ethical issues in global production and marketing
Fashion construction methods, materials, design details
Fashion-related vocabulary a global perspective
Forecasting trends
Historic and recurring fashion cycles
Leaders, innovators, and trendsetters
Steps in the manufacturing, distribution, and marketing progression

Learning Outcomes
At the end of this course, students will be able to:

describe historical and contemporary fashion designs and designers.
analyze recognized fashion industry resources.
apply fashion-related vocabulary appropriately in written and spoken form.
describe historic and contemporary fashion influencing couture and mass-market fashion.
identify the progressive steps in the manufacturing, distribution, and marketing continuum.
evaluate the features, advantages, and benefits of textiles used in the fashion industry.
apply design principles and elements to create a harmonious fashion look.
explain contemporary ethical issues in both the domestic and the global production and marketing of apparel.
identify current trends and ethical issues in the fashion industry.
identify fashion innovators and trendsetters.
analyze current fashion trends and forecast fashion trends in the retail marketplace.

Minnesota Transfer Curriculum (MnTC): Goals and Competencies N/A
Competency Goals (MnTC Goals 1-6)
None
Theme Goals (MnTC Goals 7-10)
None

Practicum hours per week: 0

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