MKTG 2003 - The Entrepreneurial Mindset

Credits: 3
Hours/Week: Lecture 3
Course Description: This course is designed to inspire, inform, and involve participants in the fundamental aspects of an entrepreneurial mindset and the unlimited opportunities it can provide. The course provides a comprehensive framework for understanding and implementing an entrepreneurial mindset. Students will have the opportunity to learn directly from the first-hand knowledge and experience drawn from a wide variety of successful “unlikely” entrepreneurs - ordinary people from diverse backgrounds who transformed a simple idea into a sustainable success. This course draws on eight fundamental entrepreneurial concepts that underlie entrepreneurial success.
MnTC Goals
N/A

Prerequisite(s): None
Corequisite(s): None
Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher. It is highly recommended to take this course prior to MKTG 2005.

Major Content

Introduction to the Eight Fundamental Concepts of the Entrepreneurial Mindset
Power to Choose
Recognizing Opportunities
Ideas into Action
Pursuit of Knowledge
Recognizing Resources
Building Brand
Creating Community
Power of Persistence

Learning Outcomes
At the end of this course students will be able to:

analyze authentic entrepreneurial experiences.
describe a strategic approach to succeed in entrepreneurial endeavors.
describe entrepreneurial attitudes, behaviors, and skills that can be applied across disciplines and as a means of personal empowerment.
describe fundamental concepts of financial literacy from an entrepreneurial perspective.
evaluate entrepreneurial opportunities by connecting real-world problems with market-based solutions.
identify fundamentals of an entrepreneurial mindset.
identify the processes involved in developing personal brand and business reputation.

Minnesota Transfer Curriculum (MnTC): Goals and Competencies N/A
Competency Goals (MnTC Goals 1-6)
None
Theme Goals (MnTC Goals 7-10)
None

Practicum hours per week: 0

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