MKTG 2063 - Advertising and Sales Promotion

Credits: 3
Hours/Week: Lecture 3 Lab 0
Course Description: This course presents the basics of advertising and sales promotion as elements of effective campaigns that stimulate demand, increase sales, and communicate the value of products, services, or ideas to the primary target market. Course assignments and activities provide the opportunity to explore the advertising industry, discuss campaigns, advertisements, and promotional pieces, and analyze how advertising and sales promotion can best be used to reach the target audience. In addition, the course covers how advertising and sales promotion are planned, created, executed, and used to build a brand and communicate value to the target audience.
MnTC Goals
N/A

Prerequisite(s): None
Corequisite(s): None
Recommendation: MKTG 2050. Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.

Major Content
 

1. Advertising environment
2. Social, ethical, and regulatory aspects
3. The advertising business: agencies and clients
4. Marketing and consumer behavior
5. Marketing segmentation and the marketing mix
6. Advertising research: inputs to the planning process
7. Marketing and advertising planning
8. Media planning and selection
9. The creative process in advertising and sales promotion
10. Copywriting and art direction
11. Advertising media
12. Integrated marketing communications elements

1. describe the role that sales promotion and advertising play in shaping consumer taste and demand nationally and globally.

2. research current topics in advertising and sales promotion.

3. discuss current trends and topics in advertising and sales promotion.

4. explain how sales promotion and advertising activities support successful business and marketing activities.

5. analyze successful advertising campaigns

6. discuss the advertising creative process

7. describe how advertising media is used to reach the primary target audience

8. identify elements of integrated marketing communications

9. design advertising pieces and promotional campaigns that effectively communicate brand image
Minnesota Transfer Curriculum (MnTC): Goals and Competencies N/A
Competency Goals (MnTC Goals 1-6)
None
Theme Goals (MnTC Goals 7-10)
None

Practicum hours per week: N/A

Courses and Registration