MKTG 2065 - Principles of Social Media Marketing

Credits: 3
Hours/Week: Lecture 3
Course Description: This course focuses on social media marketing in business including the use of various tools and social media marketing strategies to improve communication and brand messaging between a business or organization and various target markets and stakeholders. Topics include search engine optimization, increasing web traffic, tools and services, social networking platforms, blogging, affiliate advertising, etc. to market products/services to target audiences. The course also focuses on strategies for using social media as well as best practices, communication methods and various options of choice. Ethical issues as well as day-to-day management and implementation of social media marketing activities are included.
MnTC Goals
N/A

Prerequisite(s): None
Corequisite(s): None
Recommendation: MKTG 2050. Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.

Major Content

Social media as a component of an integrated marketing plan
Protecting and managing trademarks, brands and intellectual property in an online environment.
History/origin/trends of social media
Social media tools such as media forums, blogs, and pages.
Social media marketing/market penetration for each specific online tool and collaboratively.
Communication in social media forums, blogs and pages
Ethics and social media
Social media marketing methodologies.
Terminology

Learning Outcomes
At the end of this course students will be able to:

describe how social media is a component of the integrated marketing plan and strategy for a brand, service and/or company.
examine the tools and resources available to protect and manage trademarks, brands and intellectual property in an online environment.
explain the origin and history of social media marketing and trends for future developments in the tools available and impact on marketing activities.
apply social media tools as part of a marketing plan strategy.
collaboratively measure and manage social media marketing and market penetration for specific onlines tools.
apply new fundamentals of online communication to communicate effectively in social media forums.
apply ethical guidelines to marketing and social media.
critique social media marketing methodologies.
synthesize research to define common terminology.

Minnesota Transfer Curriculum (MnTC): Goals and Competencies N/A
Competency Goals (MnTC Goals 1-6)
None
Theme Goals (MnTC Goals 7-10)
None

Practicum hours per week: 0

Courses and Registration