MKTG 2080 - Retailing Principles and Practices

Credits: 3
Hours/Week: Lecture 3
Course Description: This course introduces students to retailing strategies that include an examination of various types of retailing options available to consumers today. It addresses “brick-and-mortar” retail stores in conventional shopping areas as well as “bricks-and-clicks” where store retailers also maintain an online presence. Topics include consumer behavior, store organization, store, and non-store retailing trends, technological advances in logistics, inventory control, and customer service delivery.
MnTC Goals
N/A

Prerequisite(s): None
Corequisite(s): None
Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950  with a grade of C or higher OR completion of RDNG 0940  with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950  with a grade of C or higher and ENGL 0090  with a grade of C or higher OR completion of ESOL 0051  with a grade of C or higher and ESOL 0052  with a grade of C or higher.

Major Content

1. Retail Strategy
2. Owning or managing a retail business
3. Evolving retail environments
4. Types of retailers
5. Customer buying behavior
6. Information systems and supply chain management
7. Human resource and store management
8. Merchandise management
9. Customer relationship management
10. Establishing and maintaining a retail brand image
11. Store layout, design, atmospherics, and visual merchandising
12. Planning for the future - trend analysis and forecasting

 
Learning Outcomes
At the end of this course, students will be able to:

1. identify local, regional, national, and international trends in retailing.

2. explain retailing strategies related to successful retail operations.

3. describe how retailers create and maintain customer loyalty.

4. analyze the process retailers use to group customers into market segments.

5. identify sources for marketing information and trends for retail decision-making.

6. explain the different types of consumer buying processes.

7. describe successful retail strategies.

8. explain how retailing information systems support decision-making.

9. identify the components of managing a retail business.

10. describe methods of communicating with customers that focus on store brand image, atmospheric elements, and promotion techniques.

11. analyze types of retail locations.

12. analyze the consumer relationship process.
Minnesota Transfer Curriculum (MnTC): Goals and Competencies N/A
Competency Goals (MnTC Goals 1-6)
None
Theme Goals (MnTC Goals 7-10)
None

Practicum hours per week: N/A

Courses and Registration