|
Dec 26, 2024
|
|
|
|
KBD 2080 - Customized Consulting and Presentation Credits: 3 Hours/Week: Lecture NoneLab None Course Description: This course addresses communication styles, selling philosophies, value-added selling, client relationships, product strategies, ethics, customer strategies, and conducting successful sales presentations for the kitchen and bath clientele. All course content is specifically designed for selling in the kitchen and bath design field. MnTC Goals None
Prerequisite(s): KBD 1010 , KBD 1020 , KBD 1030 , KBD 1040 , KBD 1050 , and/or adequate experience in the kitchen and bath design industry or sales courses previously taken may apply with consent of the instructor. Corequisite(s): None Recommendation: None
Major Content
- Course introduction
- Adding value with sales demonstration
- Buying process and buyer behavior
- Client relationships and how to build positive relationships
- Close the sales presentation positively
- Communication style of clients
- Conduct successful sales presentation to class
- Customer strategies
- Develop and build a life-long partnership with client
- Ethics
- Features and benefits for specified products
- Manage a salesforce within a company
- Negotiating buyer concerns
- Personal selling and the marketing concept
- Product knowledge and product strategies in selling
- Prospect base and how to develop the prospect base
- Sales productivity and how to increase sales productivity
- Selling philosophies
- Servicing the sales
- Value added selling
- Win/Win philosophy
Learning Outcomes At the end of this course students will be able to:
- Identify communication styles of clients
- Demonstrate knowledge of features and benefits for specified products.
- Create value with sales demonstration.
- Close a sales presentation positively.
- Identify how to develop and build a life-long partnership with client
- Conduct sales presentation to class.
- Identify how to service the sales.
- Define how to manage a sales force within a company
- Identify personal selling and the marketing concept.
- Define sales productivity and how to increase sales productivity
- Identify selling philosophies
- Define client relationships and how to build positive relationships.
- Demonstrate value added selling.
- Identify industry-specific ethical standards
- Negotiate buyer concerns.
- Define Win/Win philosophy.
- Define the buying process and buyer behavior.
- Demonstrate product knowledge and product strategies in selling.
- Define customer strategies.
- Define prospect base and how to develop the prospect base
Courses and Registration
Add to Portfolio (opens a new window)
|
|