Dec 26, 2024  
2017-2018 Course Catalog 
    
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2017-2018 Course Catalog [ARCHIVED CATALOG]

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MKTG 2003 - The Entrepreneurial Mindset

Credits: 3
Hours/Week: Lecture 3Lab None
Course Description: This course is designed to inspire, inform, and involve participants in the fundamental aspects of an entrepreneurial mindset and the unlimited opportunities it can provide. The course provides a comprehensive framework for understanding and implementing an entrepreneurial mindset. Students will have the opportunity to learn directly from the firsthand knowledge and experience drawn from a wide variety of successful “unlikely” entrepreneurs - ordinary people from diverse backgrounds who transformed a simple idea into a sustainable success. This course draws on eight fundamental entrepreneurial concepts that underlie entrepreneurial success.
MnTC Goals
None

Prerequisite(s): None
Corequisite(s): None
Recommendation: Assessment score placement in RDNG 1000 , or completion of RDNG 0900  or RDNG 0950  with a grade of C or higher. It is highly recommended to take this course prior to MKTG 2005 .

Major Content
  1. Introduction to the Eight Fundamental Concepts of the Entrepreneurial Mindset
  2. Power to Choose
  3. Recognizing Opportunities
  4. Ideas into Action
  5. Pursuit of Knowledge
  6. Recognizing Resources
  7. Building Brand
  8. Creating Community
  9. Power of Persistence

Learning Outcomes
At the end of this course students will be able to:

  1. analyze authentic entrepreneurial experiences.
  2. describe a strategic approach to succeed in entrepreneurial endeavors.
  3. describe entrepreneurial attitudes, behaviors, and skills that can be applied across disciplines and as a means of personal empowerment.
  4. describe fundamental concepts of financial literacy from an entrepreneurial perspective.
  5. evaluate entrepreneurial opportunities by connecting real-world problems with market-based solutions.
  6. identify fundamentals of an entrepreneurial mindset.
  7. identify the processes involved in developing personal brand and business reputation.


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