Dec 26, 2024  
2017-2018 Course Catalog 
    
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2017-2018 Course Catalog [ARCHIVED CATALOG]

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MKTG 2063 - Advertising and Sales Promotion

Credits: 3
Hours/Week: Lecture NoneLab None
Course Description: This course introduces the basics of sales promotion and advertising as elements of effective sales campaigns that stimulate consumer demand and increase sales of products and services. Under the umbrella of the promotional mix, students will create, discuss and analyze advertisements and promotional pieces. In addition, they will select media as they devise coordinated promotional campaigns employing several promotional tools.
MnTC Goals
None

Prerequisite(s): MKTG 2050 .
Corequisite(s): None
Recommendation: None

Major Content
  1. Advertising media
  2. Advertising perspectives
  3. Advertising research: inputs to the planning process
  4. Copywriting and art direction
  5. Dimensions of advertising
  6. Direct mail and outdoor Media
  7. Electronic media
  8. Marketing and advertising planning
  9. Marketing and advertising strategies and tactics
  10. Marketing and consumer behavior
  11. Marketing segmentation and the marketing mix:
  12. Media planning and selection
  13. Print advertisements and commercials
  14. Print media
  15. Public Relations, corporate advertising, and noncommercial advertising
  16. Sales promotion activities and supplementary media
  17. Social, ethical, and regulatory aspects
  18. Special types of advertising
  19. The advertising business: agencies and clients
  20. International advertising

Learning Outcomes
At the end of this course students will be able to:

  1. describe the role that sales promotion and advertising play in shaping consumer taste and demand nationally and globally.
  2. explain how sales promotion and advertising activities support successful business and marketing activities
  3. design advertising pieces and promotional campaigns that effectively communicate business image and goals to targeted markets.
  4. work with cross-functional teams on marketing and advertising projects
  5. present individual and projects for peer review and instructor evaluation


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