MKTG 2065 - Principles of Social Media Marketing

1. Social media as a component of an integrated marketing plan
2. Protect and manage trademarks, brands and intellectual property in an online environment.
3. History/origin/trends of social media
4. Social media tools such as media forums, blogs, and pages.
5. Social media marketing/market penetration for each specific online tool and collaboratively.
6. Communication in social media forums, blogs and pages
7. Ethics and social media
8. Social media marketing methodologies.
9. Terminology

1. identify how social media is a component of the integrated marketing plan and strategy for a brand, service and/or company.
2. examine the tools and resources available to protect and manage trademarks, brands and intellectual property in an online environment.
3. identify the origin and history of social media marketing and trends for future developments in the tools available and impact on marketing activities.
4. use social media tools including but not limited to blogs, social networking sites, social communities, social databases, folksonomies, article sharing sites, geo-locational mashups and mobile applications and widgets as part of a marketing plan strategy.
5. measure and manage social media marketing/market penetration for each specific online tool and do so collaboratively.
6. communicate effectively with emotion and marketing language in social media forums, blogs and pages by learning the new fundamentals of online communication.
7. apply marketing ethics to social media and understand new ethical guidelines that pertain specifically to online communication in social media.
8. critique social media marketing methodologies.
9. synthesize research to define common terminology

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