MKTG 2080 - Retailing Principles and Practices

1. Overview of strategic retail management
2. ¿Brick-and-mortar¿ and/or ¿bricks-and clicks¿
3. Changing environments in retail competition
4. Communicating with consumers
5. Establishing and maintaining a retail brand image
6. Information gathering in retailin
7. Market segmentation
8. Operations management
9. Owning or managing a retail business
10. Planning by a service retailer
11. Planning for the future ¿ trend analysis and forecasting
12. Promotional strategies ¿ best practices
13. Retail organization and human resource management
14. Trading-area analysis ¿ demographics, psychographics, geographics

1. demonstrate an understanding of the current scope of retailing - local, regional, national and international.
2. identify potential target market segments for a variety of retail exemplars
3. discuss the scope and significance of decision making as a retail owner/manager.
4. describe methods of communicating with customers that focus on store brand image, atmospheric elements, and promotion techniques.
5. explain the process of consumer decision making.
6. describe a variety of free and proprietary sources of marketing information for retail decision making.
7. discuss the components of managing a retail business: the retail management structure, human resource management, and operations management
8. explain the strategic planning process related to successful retail operation.
9. explain how retailing information systems support decision making.
10. devise retail strategies that are keyed to consumer behavior and decision making.

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