Marketing Specialty Diploma

Program Requirements

Program Information

General Requirements for Degrees, Diplomas, and Certificates

See Century College Policy 3.17.0.1

Program Note

None

Transfer, Articulation Agreements, and Partnerships

See the Century College website for information regarding transfer.
This program is intended primarily for employment preparation rather than transfer to a four-year institution. Some courses may not transfer to a number of four-year colleges. If you are considering the possibility of transfer, you may wish to talk with your advisor, counselor, or program instructor before registering to discuss your goals, look at programs designed for transfer, and develop a plan.

Program Learning Outcomes

At the end of this program students will be able to:

• Demonstrate the concepts and processes associated with identifying trends and marketing opportunities, as well as the strategies and methods necessary for participating, creating or initiating a marketing project or business venture.
• Apply product planning, distribution, pricing, and promotion strategies appropriate to an entry level employee using appropriate technology.
• Demonstrate proficiency in social responsibility and ethics in marketing environment and global economy.
• Demonstrate the ability to think critically to generate communication solutions to meet marketing needs.
• Demonstrate competencies in data analysis and technical application as appropriate.

Program Contact Information

Lynn Smaagaard 651.773.1757 Room 2243 East
Kavi Turnbull 651.444.3993 Room 2241 East

Sample Plan

Please note that this is a sample course sequence. Individual schedules will vary depending upon student needs, goals, and availability. Students are recommended to meet with their advisor, counselor, or faculty program instructors to create an individualized plan that includes prerequisites and application requirements. For detailed program information see the Century College website. This information is subject to change.

Note

This information is subject to change. Changes and updates are posted on century.edu

Century College is a member of Minnesota State. We are an affirmative action, equal opportunity employer and educator.
This document can be available in alternative formats to individuals with disabilities by calling 651.773.1745 or emailing access.center@century.edu.