PHOT 2078 - Photography Presentation and Design

1. Methods of presenting photos
2. Marketing a photography business
3. Choosing a web hosting service
4. Obtaining a web address
5. Communicating to clients with blogs and social media
6. Improving SEO using silos marketing techniques
7. Building your photography website
8. Photography products
9. Designing photo albums for clients
10. Client photo proofing using an online interface
11. Selling photographs online
12. Using appropriate typography and design methods when designing photography products
13. Brand Development

1. evaluate images for inclusion into a body of work.
2. develop a social media presence for the purpose of marketing a photography business.
3. develop a website to display professional photography.
4. develop a blog to network with potential and current clients.
5. design photography products using various methods.
6. employ appropriate typography methods.
7. implement online photo proofing for clients.
8. implement online order fulfillment.
9. order photography products from various fulfillment companies.
10. implement branding techniques.

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