Apr 19, 2024  
2019-2020 Course Catalog 
    
2019-2020 Course Catalog [ARCHIVED CATALOG]

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KBD 2080 - Customized Consulting and Presentation

Credits: 3
Hours/Week: Lecture None Lab None
Course Description: This course addresses communication styles, selling philosophies, value-added selling, client relationships, product strategies, ethics, customer strategies, and conducting successful sales presentations for the kitchen and bath clientele. All course content is specifically designed for selling in the kitchen and bath design field. This course requires enrollment in Kitchen and Bath Design program.
MnTC Goals
None

Prerequisite(s): KBD 1010  or instructor consent.
Corequisite(s): None
Recommendation: None

Major Content
  1. Course introduction
  2. Adding value with sales demonstration
  3. Buying process and buyer behavior
  4. Client relationships and how to build positive relationships
  5. Close the sales presentation positively
  6. Communication style of clients
  7. Conduct successful sales presentation to class
  8. Customer strategies
  9. Develop and build a life-long partnership with client
  10. Ethics
  11. Features and benefits for specified products
  12. Manage a salesforce within a company
  13. Negotiating buyer concerns
  14. Personal selling and the marketing concept
  15. Product knowledge and product strategies in selling
  16. Prospect base and how to develop the prospect base
  17. Sales productivity and how to increase sales productivity
  18. Selling philosophies
  19. Servicing the sales
  20. Value added selling
  21. Win/Win philosophy

Learning Outcomes
At the end of this course students will be able to:

  1. Identify communication styles of clients
  2. Demonstrate knowledge of features and benefits for specified products.
  3. Create value with sales demonstration.
  4. Close a sales presentation positively.
  5. Identify how to develop and build a life-long partnership with client
  6. Conduct sales presentation to class.
  7. Identify how to service the sales.
  8. Define how to manage a sales force within a company
  9. Identify personal selling and the marketing concept.
  10. Define sales productivity and how to increase sales productivity
  11. Identify selling philosophies
  12. Define client relationships and how to build positive relationships.
  13. Demonstrate value added selling.
  14. Identify industry-specific ethical standards
  15. Negotiate buyer concerns.
  16. Define Win/Win philosophy.
  17. Define the buying process and buyer behavior.
  18. Demonstrate product knowledge and product strategies in selling.
  19. Define customer strategies.
  20. Define prospect base and how to develop the prospect base

Competency 1 (1-6)
None
Competency 2 (7-10)
None


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