Sep 20, 2020  
2019-2020 Course Catalog 
    
2019-2020 Course Catalog [ARCHIVED CATALOG]

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VCT 2076 - Portfolio Development - Marketing Communications

Credits: 1
Hours/Week: Lecture None Lab None
Course Description: Preparing a portfolio in marketing communications offers students an opportunity to gather, assess, modify, and assemble work into a cohesive arrangement. Presentation techniques, editing, and resume suggestions will be included in this course. Developing a professional portfolio is the goal of this course.
MnTC Goals
None

Prerequisite(s): MKTG 2063  
Corequisite(s): None
Recommendation: None

Major Content
  1. Creating a presentation highlighting certain pieces for design, technical and academic quality
  2. Creating a professional résumé, cover letter and business card
  3. Deciding how to group and sequence the individual projects in the portfolio
  4. Presentation techniques
  5. Researching and evaluating past projects and decide which need to be reworked and updated
  6. Researching and evaluating professional portfolios
  7. Researching position descriptions for the marketing professional

Learning Outcomes
At the end of this course students will be able to:

  1. examine current job market for trends.
  2. articulate the importance of a portfolio in the job market.
  3. explain the process of editing, sequencing and selecting portfolio quality pieces.
  4. develop a cohesively designed résumé, cover letter and business card.
  5. revise and update projects to achieve a quality industry standard portfolio.

Competency 1 (1-6)
None
Competency 2 (7-10)
None


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