Sep 20, 2020
VCT 2076 - Portfolio Development - Marketing Communications Credits: 1
Hours/Week: Lecture None Lab None
Course Description: Preparing a portfolio in marketing communications offers students an opportunity to gather, assess, modify, and assemble work into a cohesive arrangement. Presentation techniques, editing, and resume suggestions will be included in this course. Developing a professional portfolio is the goal of this course.
Prerequisite(s): MKTG 2063
- Creating a presentation highlighting certain pieces for design, technical and academic quality
- Creating a professional résumé, cover letter and business card
- Deciding how to group and sequence the individual projects in the portfolio
- Presentation techniques
- Researching and evaluating past projects and decide which need to be reworked and updated
- Researching and evaluating professional portfolios
- Researching position descriptions for the marketing professional
At the end of this course students will be able to:
- examine current job market for trends.
- articulate the importance of a portfolio in the job market.
- explain the process of editing, sequencing and selecting portfolio quality pieces.
- develop a cohesively designed résumé, cover letter and business card.
- revise and update projects to achieve a quality industry standard portfolio.
Competency 1 (1-6)
Competency 2 (7-10)
Courses and Registration
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