MKTG 2780 - Marketing Internship

Credits: 1-6
Hours/Week:
Internship hours per week Approximately 50 internship hours per credit
Course Description: The internship experience provides an opportunity for marketing majors to work beside marketing practitioners in the field. Students will be able to select areas of interest to pursue in the internship setting–sales, advertising, sales promotion, visual merchandising, special events, customer service, and social media marketing sales. Students often intern with their current employers but may also work as paid or unpaid interns or volunteers for organizations that they wish to explore.
MnTC Goals
N/A

Prerequisite(s): Last semester prior to graduation and instructor consent
Corequisite(s): None
Recommendation: None

Major Content
1. Written contractual agreement of tasks to be performed.

2. Marketing course concepts, theories, and/or skills application applied during the internship.

3. Internship experience evaluation.

4. Create a professional presentation summarizing the internship experience.

5. Display professionalism.

6. Importance of professional resources/connections.
Learning Outcomes
At the end of this course students will be able to:

1. describe the scope of their internship positions, assigned tasks, and responsibilities.
2. perform tasks/work to employer-defined standards.
3. describe the employing organization’s vision, mission, and goal statements.
4. explain how vision, mission, and goals are reflected in the organization’s business strategies.
5. describe the employing organization’s culture and working climate
6. reflect on their own personal contributions to the internship organization’s strategic activities.
7. compare or contrast the organization’s actual managerial activities to classroom theory.
8. compare or contrast the organization’s actual promotional activities to classroom theory.
9. compare or contrast the organization’s actual operational activities to classroom theory.

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