MKTG 1066 - Event, Convention, and Meeting Planning

1. Anatomy of an Event/Convention and/or Meeting
2. Accommodating Audiences, ADA Issues
3. Ancillary Programs ¿ Sponsorships, Partnerships, Alliances
4. Coordinating the Overall Environment
5. Event Element Assessment
6. Food and Beverage Operations
7. Fundamentals of Event/Convention and/or Meeting Production
8. Knowledge Management
9. Marketing Messages
10. Providing Infrastructure
11. Safe Operations
12. Site Selection and Development
13. Staging an Entertainment Experience
14. Strategies for Successful Implementation
15. Targeting the Audience
16. Vendors and Volunteers

1. develop a comprehensive written plan for a special event, convention, or meeting that includes organizational mission and goals.
2. create supporting organizational charts, job descriptions, production timelines and other necessary tactical, operational, and logistical documentation related to event production.
3. identify potential risks inherent to a specific event, convention, meeting production.
4. devise strategies to evaluate risk, eliminate risk, manage risk, or transfer risk.
5. collaborate with community officials and public safety professionals in crisis planning for a specific event, convention, meeting.
6. compose marketing messages for target audiences, targeted sponsors, and information media.
7. design collateral marketing materials to support an event, convention, meeting production plan.
8. evaluate the success of an event, convention, meeting production.

Courses and Registration