Feb 27, 2024  
2019-2020 Course Catalog 
    
2019-2020 Course Catalog [ARCHIVED CATALOG]

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MKTG 2080 - Retailing Principles and Practices

Credits: 3
Hours/Week: Lecture None Lab None
Course Description: This course introduces students to retailing strategies that include an examination of various types of retailing options available to consumers today. It addresses “brick-and-mortar” retail stores in conventional shopping areas as well as “bricks-and clicks” where store retailers also maintain an online presence. Topics include: consumer behavior, store organization, store and non-store retailing trends, technological advances for logistics, inventory control, and customer service delivery.
MnTC Goals
None

Prerequisite(s): None
Corequisite(s): None
Recommendation: Course placement into college-level English and Reading OR completion of ENGL 0950  with a grade of C or higher OR completion of RDNG 0940  with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950  with a grade of C or higher and ENGL 0090  with a grade of C or higher OR completion of ESOL 0051  with a grade of C or higher and ESOL 0052  with a grade of C or higher.

Major Content
  1. Overview of strategic retail management
  2. ¿Brick-and-mortar¿ and/or ¿bricks-and clicks¿
  3. Changing environments in retail competition
  4. Communicating with consumers
  5. Establishing and maintaining a retail brand image
  6. Information gathering in retailin
  7. Market segmentation
  8. Operations management
  9. Owning or managing a retail business
  10. Planning by a service retailer
  11. Planning for the future ¿ trend analysis and forecasting
  12. Promotional strategies ¿ best practices
  13. Retail organization and human resource management
  14. Trading-area analysis ¿ demographics, psychographics, geographics

Learning Outcomes
At the end of this course students will be able to:

  1. demonstrate an understanding of the current scope of retailing - local, regional, national and international.
  2. identify potential target market segments for a variety of retail exemplars
  3. discuss the scope and significance of decision making as a retail owner/manager.
  4. describe methods of communicating with customers that focus on store brand image, atmospheric elements, and promotion techniques.
  5. explain the process of consumer decision making.
  6. describe a variety of free and proprietary sources of marketing information for retail decision making.
  7. discuss the components of managing a retail business: the retail management structure, human resource management, and operations management
  8. explain the strategic planning process related to successful retail operation.
  9. explain how retailing information systems support decision making.
  10. devise retail strategies that are keyed to consumer behavior and decision making.

Competency 1 (1-6)
None
Competency 2 (7-10)
None


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