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Nov 21, 2024
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2020-2021 Course Catalog [ARCHIVED CATALOG]
Online Video Content Creator, Certificate
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Return to: Applied Design Pathway
Go to Program Webpage
Total Credits: 12
Major Number: 5934
CIP Code: 50.0602
Program Description
Companies are in desperate need of individuals with the knowledge and skills to create high quality streaming video and other content for social media and online outlets. This Certificate will provide students the technical skills of camera and light placement, audio level adjustment, multi-camera switching, and how to stream live video. Producers need more than just technical skills: they also have to understand marketing and how to use storytelling to deliver a message. This Certificate will study story structure and character arc. It will explore how to use social media to drive traffic to websites and ecommerce pages, as well as, how to access site analytics, track advertising campaigns, and how to deliver follow up messages.
Program Prerequisites
None
Special Instructions
None
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Career/Occupational Requirements
Career/Occupational Elective Requirements
None
MnTC/General Education Requirements
None
MnTC Elective Requirements
None
Additional Elective Requirements
None
Additional Requirements
None
Program Information
General Requirements for Degrees, Diplomas, and Certificates
See Century College Policy 3.17.0.1
Program Note
None
Transfer, Articulation Agreements, and Partnerships
See the Century College website for information regarding transfer.
This program is intended primarily for employment preparation rather than transfer to a four-year institution. Some courses may not transfer to a number of four-year colleges. If you are considering the possibility of transfer, you may wish to talk with your advisor, counselor, or program instructor before registering to discuss your goals, look at programs designed for transfer, and develop a plan.
Program Learning Outcomes
At the end of this program students will be able to:
- describe how story is important to marketing messages
- arrange cameras, lights, and audio equipment for quality video capture
- connect a video signal to an internet-based streaming video service
- edit video content
- create digital media using a variety of visual communications software
- create a Social Media marketing campaign
- access website analytics
Program Contact Information
Mike Eddy 651.779.5530 Room 2404 East
Sample Plan
Please note that this is a sample course sequence. Individual schedules will vary depending upon student needs, goals, and availability. Students are recommended to meet with their advisor, counselor, or faculty program instructors to create an individualized plan that includes prerequisites and application requirements. For detailed program information see the Century College website. This information is subject to change.
Note
This information is subject to change. Changes and updates are posted on century.edu
Century College is a member of the Minnesota State system. We are an affirmative action, equal opportunity employer and educator. This document can be available in alternative formats to individuals with disabilities by calling 651.779.3354 or 1.800.228.1978 x 3354.
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Return to: Applied Design Pathway
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