Apr 26, 2024  
2017-2018 Course Catalog 
    
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2017-2018 Course Catalog [ARCHIVED CATALOG]

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MKTG 1043 - Fashion Marketing Essentials

Credits: 3
Hours/Week: Lecture NoneLab None
Course Description: This course focuses on the history and traditions of the global fashion industry - from haute couture design to budget-priced mass market apparel. It offers basic information about fabrication and production processes, and provides selling tools like textile basics, fashion terminology, apparel design elements, and color trends that increase sales and profitability at retail. Students also explore the psychological, sociological, and ethical factors that influence both producer and consumer behavior while guiding contemporary marketing strategy at the retail level.
MnTC Goals
None

Prerequisite(s): None
Corequisite(s): None
Recommendation: Assessment score placement in RDNG 1000  or above, or completion of RDNG 0900  or RDNG 0950  with a grade of C or higher.

Major Content
  1. historic and contemporary fashion designs and designers
  2. current trends
  3. economic, sociological, and psychological influences on acceptance
  4. ethical issues in global production and marketing
  5. fashion construction methods, materials, design details
  6. fashion-related vocabulary a global perspective
  7. forecasting trends
  8. historic and recurring fashion cycles
  9. leaders innovators and trendsetters
  10. steps in the manufacturing, distribution, and marketing progression

Learning Outcomes
At the end of this course students will be able to:

  1. recognize historical and contemporary fashion designs and designers.
  2. describe fashion construction methods, materials, and design details.
  3. use fashion-related vocabulary appropriately in written and spoken form.
  4. describe economic, sociological and psychological influences on fashion acceptance
  5. identify historic and contemporary fashion influentials in couture and mass-market fashion
  6. trace the progressive steps in manufacturing, distribution, and marketing continuum.
  7. explain trends in global sourcing, offshore production, importing, and international business.
  8. discuss contemporary ethical issues in both the domestic and the global production and marketing of apparel.
  9. identify fashion innovators and trendsetters
  10. discuss historic and recurring fashion cycles.
  11. analyze current fashion trends in the retail marketplace.
  12. forecast fashion trends based on fashion history and current events.


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