Dec 07, 2021
MKTG 2035 - Marketing Research Fundamentals Credits: 3
Hours/Week: Lecture NoneLab None
Course Description: Marketing research is the heart of the process that connects the marketer to the consumer, customer, or end user. This course focuses on the tools needed to better understand and serve customers and make more accurate and informed business decisions. Course topics include identifying current target customers, tracking marketplace trends and opportunities, understanding target markets, and determining strategies for product, pricing, distribution, and promotion.
Recommendation: Assessment score placement in RDNG 1000 , or completion of RDNG 0900 or RDNG 0950 with a grade of C or higher.
- Constructing Effective Data Collection Tools
- Data Analysis
- Marketing Research Fundamentals
- Primary and Secondary Data Collection
- Research Design and Methodologies
- Research Problem Formulation
- Research Report Elements
At the end of this course students will be able to:
- identify proper questionnaire sequence
- identify procedures for drawing a sample
- recognize the importance of marketing research
- identify qualitative and quantitative methodologies and when each one is required
- interpret data reports to determine a plan of action.
- outline the main elements that make up a standard research report
- formulate research objectives.
- create a market survey
- explain the difference between primary and secondary data
Courses and Registration
Add to Portfolio (opens a new window)