Nov 28, 2020
MKTG 2065 - Principles of Social Media Marketing Credits: 3
Hours/Week: Lecture None Lab None
Course Description: This course will focuses on social media marketing in business including the use of various tools and social media marketing strategies to improve communication and brand messaging between a business or organization and various target markets and stakeholders. Topics will include search engine optimization, increasing web traffic, tools and services such as Twitter, Facebook and other social networking sites, mobile marketing, YouTube, blogging, affiliate advertising, etc. to market products/services to target audiences. The course will focus on strategies for using social media as well as best practices, communication methods and various options of choice. Students will address ethical issues as well as day- to-day management and implementation of social media marketing activities.
Recommendation: MKTG 2050 . Course placement into college-level English and Reading OR completion of ENGL 0950 with a grade of C or higher OR completion of RDNG 0940 with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950 with a grade of C or higher and ENGL 0090 with a grade of C or higher OR completion of ESOL 0051 with a grade of C or higher and ESOL 0052 with a grade of C or higher.
- Social media as a component of an integrated marketing plan
- Protect and manage trademarks, brands and intellectual property in an online environment.
- History/origin/trends of social media
- Social media tools such as media forums, blogs, and pages.
- Social media marketing/market penetration for each specific online tool and collaboratively.
- Communication in social media forums, blogs and pages
- Ethics and social media
- Social media marketing methodologies.
At the end of this course students will be able to:
- identify how social media is a component of the integrated marketing plan and strategy for a brand, service and/or company.
- examine the tools and resources available to protect and manage trademarks, brands and intellectual property in an online environment.
- identify the origin and history of social media marketing and trends for future developments in the tools available and impact on marketing activities.
- use social media tools including but not limited to blogs, social networking sites, social communities, social databases, folksonomies, article sharing sites, geo-locational mashups and mobile applications and widgets as part of a marketing plan strategy.
- measure and manage social media marketing/market penetration for each specific online tool and do so collaboratively.
- communicate effectively with emotion and marketing language in social media forums, blogs and pages by learning the new fundamentals of online communication.
- apply marketing ethics to social media and understand new ethical guidelines that pertain specifically to online communication in social media.
- critique social media marketing methodologies.
- synthesize research to define common terminology
Competency 1 (1-6)
Competency 2 (7-10)
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