MKTG 1020 - Visual Merchandising and Store Planning

Credits: 3
Hours/Week: Lecture None Lab None
Course Description: This course emphasizes merchandise presentation as a seller’s tool for getting customers and clients “in touch” with branded products and services in conventional retail settings as well as non-traditional venues like grocery stores, special events, and trade shows. Students analyze branding and visual image in existing stores and devise ways to physically present products/services to targeted markets. They can expect to apply art principles and elements of design to create store fronts, floor plans, wall elevations, fixture layouts, lighting plans, and select site-appropriate props, mannequins and fixtures. The course stresses creativity and innovation in class projects as well as outside assignments related to student interests or current employment.
MnTC Goals
None

Prerequisite(s): None
Corequisite(s): None
Recommendation: MKTG 2050 and GRDP 1013, or ART 1020, or ART 1041

Major Content

the function of visual creativity relative to retail brand identity and other business activities
ambiance and other atmospheric elements
core design strategies - design elements and principles - to support selling efforts
functions of a variety of store selling fixtures - conventional and custom
mannequins and mannequin alternatives
merchandising selling floors, walls, and fixtures using a planogram format
planograms for a variety of selling floor situations
presenting and accessorizing featured merchandise to create multiple sales
signing
store windows and editorial displays
visual aspects of a storefront or business
visual strategies for apparel, home furnishings, and other areas of application
visual merchandising strategies for non-traditional venues - grocery stores, food service and hospitality, special event sites, trade shows, etc.

Learning Outcomes
At the end of this course students will be able to:

describe the function of visual creativity relative to retail branding and other business activities
select visual branding strategies for apparel, home furnishings, and other areas of application
select featured merchandise and appropriate accessories to create multiple sales
communicate sales-support and wayfinding information with signing
analyze the effectiveness of visual aspects of a storefront or business
assess the effectiveness of ambiance and other atmospheric elements in a store
select mannequins and mannequin alternatives compatible with brand image and decor
plan store window and editorial displays
evaluate store window and editorial displays
employ core design strategies - design elements and art principles - to communicate brand and support sales
explain the functions of a variety of selling fixtures - conventional and custom designed
develop a workable planogram for a variety of selling floor situations
merchandise selling floors, walls, and fixtures using planogram format
apply visual merchandising strategies to non-traditional venues grocery stores, food service and hospitality, special event sites, trade shows, etc.
design a project store or business using floor plans, elevations, logo design, signing, material specifications, etc.

Competency 1 (1-6)
None
Competency 2 (7-10)
None

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MKTG 1020 - Visual Merchandising and Store Planning