MKTG 2050 - Principles of Marketing

Credits: 3
Hours/Week: Lecture None Lab None
Course Description: In a consumer-driven marketplace, the successful conception, pricing, promotion, and distribution of products and services depends on scanning the competitive environment; analyzing the constraints affecting marketing decision making; and identifying profitable, effective marketing strategies and tactics. This course provides the foundation for more specialized courses in business and marketing.
MnTC Goals
None

Prerequisite(s): None
Corequisite(s): None
Recommendation: CAPL 1010  and BMGT 1020 . Course placement into college-level English and Reading OR completion of ENGL 0950  with a grade of C or higher OR completion of RDNG 0940  with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950  with a grade of C or higher and ENGL 0090  with a grade of C or higher OR completion of ESOL 0051  with a grade of C or higher and ESOL 0052  with a grade of C or higher.

Major Content

1. Role of marketing
2. Strategic marketing process
3. Environmental scanning and SWOT analysis
4. Branding and brand identity
5. The marketing environment -ethics and social responsibility
6. Global marketing
7. Consumer behavior and decision making
8. Relationship marketing
9. Business marketing
10. Market segmentation, targeting, and positioning
11. Marketing research, decision-support systems forecasting
12. Product concepts, development and management, packaging
13. Service and nonprofit marketing
14. Marketing channels, supply chain management, and retailing
15. Integrated Marketing Communications (IMC), advertising, public relations, personal selling, sales management, and sales promotion
16. Social media marketing
17. Pricing concepts and strategies

 
Learning Outcomes
At the end of this course students will be able to:

1. discuss the basic elements in developing a global marketing mix strategy.
2. explain the impact of demographics, values, attitudes and lifestyles on consumer purchase decisions.
3. discuss the elements of strategic marketing planning.
4. explain the processes and factors influencing the targeting of the marketplace.
5. describe the decision-making processes of individual consumers and organizations.
6. discuss the external marketing environments that impact a firm.
7. discuss how ethical and social responsibility issues affect marketing decisions and impact consumers.
8. scan the marketing environment for internal, external, and competitive elements that influence marketing outcomes and impact an organization.
9. identify product concepts and strategies used to create value in the marketplace.
10. identify channel and supply chain management concepts to deliver value to all channel members.
11. identify marketing communication concepts that effectively promote products, services, and ideas.
12. identify pricing concepts and techniques that capture value.
13. apply marketing concepts to real world situations

Courses and Registration