Dec 26, 2024  
2022-2023 Course Catalog 
    
Catalog Navigation
  Catalog Home
  Introduction to Century College
  Mission, Vision, Values

  College Calendar

  Course Descriptions and Outlines
  Programs (Century Academic Pathway)
  Programs (Department)
  Programs (A-Z)

  Academic Policies and Program Requirements
  Admissions and Registration
  Application for Admission
  Student Services and Resources
  Student Handbook
  Transfer

  Continuing Education and Customized Training
  College Administration and Faculty
  Maps and Directions
  Archived Catalogs
  My Portfolio
HELP
2022-2023 Course Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKTG 2055 - Web and Mobile Marketing

Credits: 3
Hours/Week: Lecture None Lab None
Course Description: This introductory course exposes students to the basic tools for electronic marketing in the business-to-consumer (B2C) marketplace or business-to-business (B2B). Students will explore e-commerce, e-business, web and mobile marketing and develop an e-marketing plan. Topics include basic e-commerce processes and translating marketing strategies into accessible, attractive, and profitable options for consumers.
MnTC Goals
None

Prerequisite(s): MKTG 2050  
Corequisite(s): None
Recommendation: CAPL 1050 and CAPL 1053. Course placement into college-level English and Reading OR completion of ENGL 0950  with a grade of C or higher OR completion of RDNG 0940  with a grade of C or higher and qualifying English Placement Exam OR completion of RDNG 0950  with a grade of C or higher and ENGL 0090  with a grade of C or higher OR completion of ESOL 0051  with a grade of C or higher and ESOL 0052  with a grade of C or higher.

Major Content
  1. Back end integration
  2. Business-to-business (B2B) marketing strategies
  3. Business-to-consumer (B2C) marketing strategies
  4. Channel constraints
  5. Consumer acceptance and trust
  6. Describe security issues
  7. E-marketing planning
  8. E-tools
  9. Entrepreneurial opportunities
  10. History of e-marketing – e-commerce development
  11. Logistical and fulfillment challenges
  12. Site design
  13. Strategic options for internet (B2B) businesses
  14. Traffic building
  15. Value-adding customer service strategies

Learning Outcomes
At the end of this course students will be able to:

  1. compare business-to-consumer (B2C) and business to business (B2B) marketing strategies.
  2. examine the online marketplace.
  3. identify elements of an e-marketing plan.
  4. analyze online customers¿ buying behavior.
  5. apply basic Customer Relationship Management (CRM) principles to web and mobile marketing.
  6. identify advantages and disadvantages of e-tools.
  7. identify risks, resources, and rewards of web and mobile marketing.
  8. describe the history of e-marketing, e-commerce development and mobile marketing.
  9. describe security issues relative to conducting business online.
  10. identify elements of a successful web site.
  11. search out online entrepreneurial opportunities.
  12. identify strategies for traffic building

Competency 1 (1-6)
None
Competency 2 (7-10)
None


Courses and Registration


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)