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Apr 27, 2025
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PHOT 2075 - Photography Business and Profession Credits: 3 Hours/Week: Lecture 2 Lab 2 Course Description: For successful photographers, business skills are just as important as creative skills. This course covers essential business and marketing topics that professional photographers need to know in order to be successful. Topics include business formation in Minnesota, developing contracts, managing clientele, analyzing business feasibility, pricing, selling, and marketing a photography business. MnTC Goals None
Prerequisite(s): PHOT 1073 with a grade of “C” or higher. Corequisite(s): None Recommendation: ENGL 1020 or ENGL 1021
Major Content
- Building a photography business
- create a business plan
- register a business with the state
- describe the importance of an LLC, sole proprietorship, and s-corporation in the photography industry
- Business and photography contracts
- Building and managing clientele
- Pricing structure and packages
- Working with other professionals
- Presenting and selling your work
- Marketing a photography business
- Local and federal tax law for photographers
Learning Outcomes At the end of this course students will be able to:
- register a business with the state.
- create a business plan.
- prepare client contracts.
- prepare model releases.
- prepare contracts for second shooters and assistants.
- create pricing packages.
- advertise a photography business.
- implement photography marketing techniques.
- cultivate inter-vendor relationships.
- evaluate networking opportunities.
- maintain photography equipment.
- lead clients through photography process.
- describe local and federal tax laws for a photography business.
- describe the importance of an LLC, sole proprietorship, and s-corporation in the photography industry.
Minnesota Transfer Curriculum (MnTC): Goals and Competencies Competency Goals (MnTC Goals 1-6) None Theme Goals (MnTC Goals 7-10) None
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