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Apr 26, 2025
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PHOT 2078 - Photography Presentation and Design Credits: 3 Hours/Week: Lecture 2 Lab 2 Course Description: This course covers essential presentation methods used in the professional photography industry. This project-oriented course includes photography-based product designs, web presentation, online client proofing, in-person sales techniques, and branding. MnTC Goals None
Prerequisite(s): PHOT 1078 and PHOT 2073 with grades of “C” or higher. Corequisite(s): None Recommendation: None
Major Content
- Methods of presenting photos
- Marketing a photography business
- Choosing a web hosting service
- Obtaining a web address
- Communicating to clients with blogs and social media
- Improving SEO using silos marketing techniques
- Building your photography website
- Photography products
- Designing photo albums for clients
- Client photo proofing using an online interface
- Selling photographs online
- Using appropriate typography and design methods when designing photography products
- Brand Development
Learning Outcomes At the end of this course students will be able to:
- evaluate images for inclusion into a body of work.
- develop a social media presence for the purpose of marketing a photography business.
- develop a website to display professional photography.
- develop a blog to network with potential and current clients.
- design photography products using various methods.
- employ appropriate typography methods.
- implement online photo proofing for clients.
- implement online order fulfillment.
- order photography products from various fulfillment companies.
- implement branding techniques.
Minnesota Transfer Curriculum (MnTC): Goals and Competencies Competency Goals (MnTC Goals 1-6) None Theme Goals (MnTC Goals 7-10) None
Courses and Registration
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